Superior, Wis. (March 16, 2017) — FeraDyne Outdoors LLC announced today that it has acquired privately owned Eastman Outdoors Inc. of Flushing, Mich. The acquisition adds a number of complimentary market leading brands to the growing FeraDyne portfolio of companies. Products acquired through the transaction are marketed under the Carbon Express®, Gorilla Gear and Eastman Outdoors® brands. The terms of the sale were not disclosed.
Carbon Express is an industry leader in premium performance carbon arrows, crossbow bolts and crossbows in addition to a robust offering of archery components and accessories. Gorilla Gear provides performance-optimizing tree stand safety harnesses and accessories including a new line of brush clearing tools. Eastman Outdoors offers consumers game-processing and preparation products, as well as niche outdoor cooking equipment.
Feradyne Outdoors, owners of several brands including Rage, Tru-Fire, Muzzy and more, has announced the acquisition of Eastman Outdoors and it’s Carbon Express brand.
“With the Eastman Outdoors acquisition, we are further executing our strategy of providing archers the most complete line of complementary, market-leading brands and products within their perspective categories,” said Todd Seyfert, CEO of FeraDyne. “This addition will allow FeraDyne Outdoors to expand upon our commitment of offering the best new and innovative products, backed with exceptional levels of customer service, distribution scale, and sales and marketing expertise.
“We are very excited to welcome all Eastman Outdoors, Carbon Express and Gorilla Gear employees and products to the FeraDyne family,” added Seyfert.
